Corporate Eye

Write For Us

Interested in contributing to Corporate Eye?

Update: please note we are not accepting posts at the moment

contributorWe have a team of expert writers, but I’m always delighted to receive good quality, relevant articles that I believe our audience will value. Often these have been very well received – do look at some of the examples below.

I regularly get enquiries from people interested in writing a post for the Corporate Eye blog, and I do accept a few, though I reserve the right to decline any I feel are inappropriate for our audience.

Who is the audience?

Our service is aimed at corporate communications professionals, working in or for large companies. Our blog readership is wider than this, but we aim to be both professional and corporate in style, and positive in tone, identifying the good things that are being done by companies. Managing and maintaining the corporate website and other online communications isn’t easy!

Our audience is likely to be interested in one or more of the following:

  • annual reports, and CSR reporting
  • brand
  • careers and employer branding
  • corporate communications
  • corporate ethics
  • corporate governance
  • CSR (corporate social responsibility)
  • corporate websites
  • investor relations
  • social media for business
  • stakeholder engagement

Have you got something to say about any of those, or about something else relevant? Perhaps an unusual angle, or some views on public sector vs private, small business vs major corporates? I’d love to hear it…

Guidelines for submission

If you are interested, here are our guidelines:

  • most importantly
    • it must be relevant to our audience
    • it should be written in good quality English
  • in addition:
    • the article should be at least 500 words. I’m not going to be precious about the exact number of words; this point is here to indicate that the article should have some genuine content
    • it must be your own original content, and not published anywhere else before
    • it should not include any affiliate or promotional links

Please note: we do not run advertisements on this site and nor do we accept sponsored posts. Also, links will be assigned rel=nofollow if they are not directly relevant to the subject of the post.

How to propose a post

I’m getting an ever-increasing number of generic emails offering a post on an unspecified topic and requesting a link to an unspecified site. I no longer have the time to respond to all of these.

I will delete these emails and will not reply..

So, to avoid the delete-button, please:

  • propose a topic – please see the description of our audience and their likely interests above
  • provide a link to a post or other writing that you’ve already had published, so I can see whether we’re likely to be a good match.
  • AND please include the word ‘digicomms’ in the subject of your email, so I know you’ve paid attention to this page.

Please do discuss your topic idea with me first – send me an email – so we can both be sure the topic is likely to be a good fit. I know it takes ages to write a good post!

What to send when the post is written

  • a short 1-3 sentence biography
  • the article as a text file, in HTML code, or as a Word document

Please do not send any images unless either you own them, or you can demonstrate that they may be freely used (supplying the Flickr link and rights, for instance), or they are screenshots, to avoid any copyright issues.

Do bear in mind that I reserve the right to decline the article if it doesn’t ‘fit’, even if we’ve agreed a potential topic. It could be a very good article, but if it doesn’t seem like a good fit for our blog, I may decline to publish it. I might also ask for some changes, such as removing inappropriate links and/or adding new ones. I will discuss this with you first.

Where to send it to

Me! I am Lucy Nixon, Editor.

What about joining the team?

Occasionally we do recruit new members of our blogging team; if we have any job openings in this area, we’ll post them on our jobs page. If you can’t see a link to a jobs page, then I’ve taken it down because there are no openings at the moment.

Previous Contributions

How to Optimise Video Content for Social Media Platforms

Communicating Your Brand to Your Customers

The Surprising Importance of Local SEO for Global Companies

Why Board portals are essential in 2017

The Combination Approach: Using Multiple Recruitment Strategies

B2B Social Media: do’s and don’ts

Promoting CSR & Employee Volunteer Programs

What’s in Your Tone? How to Communicate Effectively

Digital Stories: Unlocking Online Video’s Narrative Power

Corporate Diversity

Recruitment Marketing: Discovering Talent

Communication, Jargon and Recruiting

4 Strategies for Effective Onboarding

Presenting Compliance Requirements in Plain Language

What is Non-Linear Video Marketing?

6 Sins of Marketing Automation

Social Media Recruitment – Best Practice at Microsoft

Creative Uses for Infographics in the Corporate World

5 Content Marketing Trends for 2014

Lost in Translation

Using Pinterest in your Video Marketing Campaign

Taking a Servant Attitude to B2B Social Media Engagement

B2B Social Media Marketing Strategies

5 Social Media Faux Pas Companies Should Avoid

Splicing Search and Social

Using Social Media to Build Online Communities

Social Media and Customer Relationship Management

5 Ways to Use Twitter to Enhance Your Business Reputation

Successfully Communicating Your Technical Expertise

Recruiting Veterans

How to Avoid 6 Common Annual Report Mistakes

Creating Business Presentations For An International Audience

On Purpose: Detail and Tone

How to Judge the Tone of your Corporate Video

Emotional Intelligence and Corporate Comms

Adding Attraction: Making it Straightforward, Mobile and Social

Make it Memorable: Telling Stories

Importance of Following Your Twitter Fans

Who Benefits More From Using Social Media: Large or Small Businesses?

Attracting Highly Talented Generation Y Minds

Why Produce a Corporate Video?

Why Most Companies Look and Sound the Same

7 Tips for Hiring the Right Social Media Manager

Localization, Communication and the Corporate Website

How should CEOs Engage with Social Media

Negative Feedback as Motivation

Going Social: Internal or External Team?

Corporate Websites and the Opportunity to Educate

How to deal with setbacks in your corporate communications

7 Strategies For Employee Communication via Social Media

Communicating From the Top

Thinking Socially: Convincing the CEO

Launching a Career in Corporate Communications

Important Technological Innovations for Enterprise

Fresh Ideas for Your Corporate Blog

Whoever Gets Their Positioning Right Wins a Prize: Survival (And Even Profit)

Willpower and Corporate Communications Success

Importance of Customer Geography to Internet Retailers

The Line Between Professionalism and Personality

Target Precisely and Measure What Matters

Google Instant, Google Caffeine & Brand Implications

A New Landscape for Increasing Customer Loyalty?

How to be a Useful Expert

Stop Trying To Hold Back The Ocean

Talking to yourself: is your intranet really communicating to your employees?

Writing Content With Clout

PDF Ebook Resources to get you started in Social Media

Getting it right for the best customer experience

Leadership in a credit crunch: don’t blink

LinkedIn – 5 Ways to Target Recruits

Applying SWOT Analysis to Recruitment

Recruitment agencies and the corporate website

5 Reasons Why Businesses Should Blog Through the Recession

Community Manager: Why Are They Important?