"Without doubt, the Corporate Eye reports are the best in the market"
Write For Us
Interested in contributing to Corporate Eye?
We have a team of expert writers, but I’m always delighted to receive good quality, relevant articles that I believe our audience will value. Often these have been very well received – do look at some of the examples below.
I regularly get enquiries from people interested in writing a post for the Corporate Eye blog, and I do accept a few, though I reserve the right to decline any I feel are inappropriate for our audience.
Who is the audience?
Our service is aimed at corporate communications professionals, working in or for large companies. Our blog readership is wider than this, but we aim to be both professional and corporate in style, and positive in tone, identifying the good things that are being done by companies. Managing and maintaining the corporate website and other online communications isn’t easy!
Our audience is likely to be interested in one or more of the following:
- annual reports, and CSR reporting
- brand
- careers and employer branding
- corporate communications
- corporate ethics
- corporate governance
- CSR (corporate social responsibility)
- corporate websites
- investor relations
- social media for business
- stakeholder engagement
Have you got something to say about any of those, or about something else relevant? Perhaps an unusual angle, or some views on public sector vs private, small business vs major corporates? I’d love to hear it…
Guidelines for submission
If you are interested, here are our guidelines:
- most importantly
- it must be relevant to our audience
- it should be written in good quality English
- in addition:
- the article should be at least 500 words. I’m not going to be precious about the exact number of words; this point is here to indicate that the article should have some genuine content
- it must be your own original content, and not published anywhere else before
- it should not include any affiliate or promotional links
How to propose a post
I’m getting an ever-increasing number of generic emails offering a post on an unspecified topic and requesting a link to an unspecified site. I no longer have the time to respond to all of these, though I will continue to read all emails. I will delete these emails and will not reply..
So, to avoid the delete-button, please:
- propose a topic – please see the description of our audience and their likely interests above
- provide a link to a post or other writing that you’ve already had published, so I can see whether we’re likely to be a good match.
- AND please include the word ‘digicomms’ in the subject of your email, so I know you’ve paid attention to this page.
Please do discuss your topic idea with me first – send me an email – so we can both be sure the topic is likely to be a good fit. I know it takes ages to write a good post!
What to send when the post is written
- a short 1-3 sentence bio with a link to your site if you want (must be work-appropriate)
- the article as a text file, in HTML code, or as a Word document
Please do not send any images unless either you own them, or you can demonstrate that they may be freely used (supplying the Flickr link and rights, for instance), or they are screenshots, to avoid any copyright issues.
Do bear in mind that I reserve the right to decline the article if it doesn’t ‘fit’, even if we’ve agreed a potential topic. It could be a very good article, but if it doesn’t seem like a good fit for our blog, I may decline to publish it. I might also ask for some changes, such as removing inappropriate links and/or adding new ones. I will discuss this with you first.
Where to send it to
Me! I am Lucy Nixon, Editor.
What about joining the team?
Occasionally we do recruit new members of our blogging team; if we have any job openings in this area, we’ll post them on our jobs page. If you can’t see a link to a jobs page, then I’ve taken it down because there are no openings at the moment.
Previous Contributions
5 Ways to Use Twitter to Enhance Your Business Reputation
Successfully Communicating Your Technical Expertise
How to Avoid 6 Common Annual Report Mistakes
Creating Business Presentations For An International Audience
How to Judge the Tone of your Corporate Video
Emotional Intelligence and Corporate Comms
Adding Attraction: Making it Straightforward, Mobile and Social
Make it Memorable: Telling Stories
Importance of Following Your Twitter Fans
Who Benefits More From Using Social Media: Large or Small Businesses?
Attracting Highly Talented Generation Y Minds
Why Produce a Corporate Video?
Why Most Companies Look and Sound the Same
7 Tips for Hiring the Right Social Media Manager
Localization, Communication and the Corporate Website
How should CEOs Engage with Social Media
Negative Feedback as Motivation
Going Social: Internal or External Team?
Corporate Websites and the Opportunity to Educate
How to deal with setbacks in your corporate communications
7 Strategies For Employee Communication via Social Media
Thinking Socially: Convincing the CEO
Launching a Career in Corporate Communications
Important Technological Innovations for Enterprise
Fresh Ideas for Your Corporate Blog
Whoever Gets Their Positioning Right Wins a Prize: Survival (And Even Profit)
Willpower and Corporate Communications Success
Importance of Customer Geography to Internet Retailers
The Line Between Professionalism and Personality
Target Precisely and Measure What Matters
Google Instant, Google Caffeine & Brand Implications
A New Landscape for Increasing Customer Loyalty?
Stop Trying To Hold Back The Ocean
Talking to yourself: is your intranet really communicating to your employees?
PDF Ebook Resources to get you started in Social Media
Getting it right for the best customer experience
Leadership in a credit crunch: don’t blink
LinkedIn – 5 Ways to Target Recruits
Applying SWOT Analysis to Recruitment
Recruitment agencies and the corporate website
5 Reasons Why Businesses Should Blog Through the Recession
Community Manager: Why Are They Important?