How can you welcome the right person, while also politely explaining to others that perhaps this isn’t the right career for them?
[Read more…] about 7 steps to yes: is it me you’re looking for?
Signing the web
Is your site truly accessible? Are you providing the best possible service to all your visitors?
I expect you’ve taken the first step, and perhaps your site is accessible to level A (or even AA). But have you considered taking the extra step, and providing accessible charting in your investor section, transcripts for all your video or audio sections on site, or providing a sign language translation for your webcasts and videos?
There are up to 70,000 users of British Sign Language (BSL) in the UK, and up to 500,000 users of American Sign Language (ASL) in the US. This is a big constituency which you should perhaps be considering.
[Read more…] about Signing the web
7 steps to Yes: do I want to work here?
Last time I suggested some ideas to help your prospective recruits find out something about what your company does.
Their next step will be to decide whether they would like to work for you.
Step 2: “Would I want to work for this company?”
Answering this question is a chance to sell your corporate culture. What is so special about your company? Why would someone want to work for you, rather than for your competition?
[Read more…] about 7 steps to Yes: do I want to work here?
What do your job applicants say about you?
No doubt you know that you can monitor what bloggers are saying about your company, either by buying a tailored service (say from Cyveillance, or Magpie) or by simply setting up Google Alerts.
But here’s a slightly different slant on it: what are your potential recruits saying about you to each other? What brand message is your careers site conveying?
[Read more…] about What do your job applicants say about you?
How to convince recruits that you care about their career
If you’re thinking about revamping your career site at the moment – as you may well be, if you’re going all out for next summer’s graduates – you can’t do better than look at the Macy’s job site.
[Read more…] about How to convince recruits that you care about their career
Best Practices Review: Chemoil
Time for another quick review: 15 minutes to assess Chemoil’s corporate website.
There is much to be commended in this site. Chemoil includes a number of items that many other companies fail to include, such as: video, podcast, webcast, a glossary, FAQs, third party comment, a sitemap, biographies of both board members and management, a dedicated shareholder page, details on insider trades and a good explanation of their business and strategy – as well as a great deal of other information.
However, the site overall does have a few flaws, and I have some suggestions for improvement. [Read more…] about Best Practices Review: Chemoil