Kraft Foods changed its corporate logo to, “more clearly deliver delicious,” according to a press release distributed by the company on February 17, 2009. The new logo will be the new icon of the Kraft Foods corporation, not the Kraft consumer products brand. The existing Kraft logo will still be used on cheese and all of those other Kraft products in your refrigerator.
I can understand the reasoning behind separating the brand logo from the corporate logo. In today’s economy, it makes more sense than ever to separate them! However, the new logo for Kraft Foods leaves much to be desired. First, it’s difficult to find the company name within the clutter. In fact, the company name appears like an afterthought. [Read more…] about Kraft Foods Hides Its Brand Name Behind a Smile