Always, there’s a moment when the penny drops.
For me, in comedy, it was somewhere between:
Listeners who are listening will realise Minnie and Henry are talking rubbish. There are no elephants in Sussex, they’re only found in Kent. North of a line drawn between two points, thus making it the shortest distance. (The Dreaded Batter Pudding Hurler of Bexhill on Sea / The Goons)
Why not … collect those little metal bottletops and nail them upside down to the kitchen floor? This will give a sensation.. of walking on … little metal bottletops nailed upside down to the kitchen floor. (Design For Living / Flanders and Swann)
The same can be said for CSR, or whatever you want to call it. There’s always a moment when some word or phrase triggers something in you and that’s what drives you forwards.
For me it was sustainability, although I’ve recently been told that’s passé and business is now all about resilience.
So in this riddle of different CSR meanings, I wonder which of the following floats your boat?