How easily can your customers find you on the High Street?
Imagine that you want to visit a branch of Big Retail Company, but don’t know where the nearest store is. Searching on the internet, you land on the corporate website. Can you find the answer to your question?
I’ve looked at 14 FTSE100 companies who have a High Street or out-of-town presence to find out how easily a retail customer could find their nearest outlet using the corporate site. [Read more…] about 13 recommendations to help retail customers find your outlets