I often write about how important employees are as the ultimate brand advocates and ambassadors next to consumers. If your employees are treated well and truly believe in your company and your brand, then they’ll talk about it, and they’ll influence others. In the end, your sales will rise. But would your employees where Mardi Gras costumes, complete with beads, masks and more, for you?
That’s what Harrah’s asked 2,000 employees to do at the company’s Showboat casino in Atlantic City, New Jersey as part of its new, corporate-wide “Everybody Plays a Part” program. The goal of the initiative is to make the consumer experience at Harrah’s casinos more social, and each Harrah’s property can implement the program as they choose — such as Showboat’s Mardi Gras festivities.
My question is this — would your employees willingly participate in similar activities? Or are they annoyed when they have to leave their desks for the obligatory company events? Would they wear Mardi Gras costumes for you?
Of course, Harrah’s operates a hospitality business, so entertaining is part of many of Harrah’s employees’ job descriptions, but do you think every employee was happy when they heard they’d have to wear Mardi Gras costumes? I don’t know the answer to that question, but it’s worth thinking about. Why? Because the key is to figure out how to make your employees want to participate in company events, dress in Mardi Gras costumes, and advocate the brand.
Bottom-line, if employees love the company, they’ll want to participate (okay, not all of them, but more than just a few). What do you need to do to get them to participate? That’s the key to creating employee brand advocates. First, you have to make them love the company and the brand, and then they’ll want to join in, support initiatives, and advocate the brand. It starts from the top down — make employees feel like they’re there for more than a paycheck 40+ hours per week.
What do you think?