It would be difficult not to know that there has been a run on a British bank for the first time since the 1860s. Not the kind of historic record one wants to break really … I’m not going to comment on the financials, but I think this is a classic example of using your website to help manage people’s understanding of a major crisis.
The CSR section: visitor services
Naturally, the CSR reports will be available from the CSR section, just as the financial reports will be available from the IR section, but I think that the smaller services provided to the visitor in the IR section should be replicated in CSR.
Just as the investor section should have FAQs, a glossary, contacts and a calendar, I believe that the CSR section should have the same content and functionality – including the events calendar.
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Turn your new employees into sales people
Not to sell the products or services that you deliver – though that would be great, obviously – but to sell your company to future employees.
Assuming that you’ve got the right people in the right jobs for them, and that you’re keeping them happy with interesting work and great prospects – who could possibly be better placed to sell your jobs to this year’s crop of graduates than last year’s?
The more information that job seekers can get about what it is really like to work in your company, what you do and what your company culture is like, the more informed their decision – whether to accept the job offer or to apply in the first place. And the more informed your applicants are, the easier (and cheaper) it is for Human Resources. You don’t really want them to have to spend time filtering out people who haven’t really understood your company, do you? Or to spend hours answering emails and phone calls with questions that could have been answered by the website?
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