One of the wonderful things about the new networked globalised economy is how you suddenly discover the links which exist between one business and another. This can have both productive and detrimental effects on a business, depending upon your point of view.
For example, take Apple’s highly publicised involvement with Foxconn. The good side is that Foxconn allows Apple (and other tech manufacturers) to access the cheap Chinese technology manufacturing market. The bad side is that there has been a spate of suicides by Foxconn workers which, whether relevant or not, will stick to Apple as a negative influence upon their brand.
Another “wonderful thing” is finding out the different aspects of a corporation when you’ve only known one. Take, for example, the New Economy Network (NEN).
NEN was founded by the Tellus Institute in 2010. It comes from the same stable as the Global Reporting Institute (GRI), which is now a de facto sustainability reporting tool amongst businesses.
However, whilst many companies may support the GRI reporting regime I suspect few would put their wholehearted weight behind NEN’s Principles for a New Economy (PDF). Why? Because, like any Tellus Institute initiative they cut against the establishment’s grain. To understand this more fully, let’s look at the principles in more detail:
Often the greatest advances can be made by a single individual or by micro organisations who, while not necessarily radical, grasp the essence of an issue where larger corporations faff with trying to meet the needs of their share- and stake- holders.

So let’s do another little survey here. Hands up anyone who’s crossed Gypsy Rose’s palm with silver in the hope of having their fortune told? No-one? Oh, maybe one person at the back. Well, it doesn’t surprise me, we’re not really into such superstitious claptrap these days.
As has been stated many times, I’m a firm believer that the EU will introduce mandatory CSR regulation in the very near future.