Take data presentation for example.
In the brave new world of data journalism, I spend much of my life digging around in corporate websites trying to put together facts and figures. Usually I don’t care about the surrounding story: just nice articulated figures.
Like carbon emissions: how many plants does a manufacturer have and what are their respective emissions? Or, supposing I was into IR, what are the business’ product lines and their respective turnover and net profit?
It’s not that the figures are hidden or even deliberately obscured. It’s just that getting hold of them quickly and easily is like throwing yourself at the ground and expecting to miss: impossible.
Then I stumbled upon a site which made it all so wonderfully simple using one of the simplest of tools around: mindmaps.