Despite the importance of the media (both traditional and new) to a corporate brand, some companies don’t seem to cater to the needs of this stakeholder group very well at all. I am always surprised when I can’t even find a company logo for download …
(Yes, the logo is at the top left of every page, but your web design team will probably have optimised it for the web, so it won’t be good quality for printing).
When I last looked, over 5% of the FTSE 100 didn’t provide a section of their site dedicated to journalists at all.
[Read more…] about Getting the basics right – Media Section (part 1)