I came across an excellent example of consistent branding on one of my favorite design blogs today, Brand New, that creates a clear message to a targeted audience which customers recognize and have quickly come to expect – Puccino’s a coffee bar with franchises in the U.K.
Check out some of the pictures of Puccino’s cups, signs, sugar packets, bags and more below, and notice how there is no doubt that these items come from the same company and deliver the same brand image – irreverent humor for a less formal audience. Puccino’s hits the ball out of the park in terms of meeting the 3 key components of developing a brand – consistency, persistence and patience.
A new set of cups comes out each year, but the design and underlying image is always the same. Customer expectations for the brand have been set, and Puccino’s consistently meets those expectations through its packaging and marketing signage.
I have not been to a Puccino’s, so I’d be interested to hear if the in-store experience matches the brand image and promise one would expect from the packaging and marketing materials. If you’ve been to a Puccino’s, leave a comment and let us know what you think? Is the complete Puccino’s brand experience from packaging and marketing to the in-store experience consistent?
Check out the post on Brand New to read a great interview with Puccino’s designer, Jim Smith.
Images: Jim Smith via Flickr
Lucy is Editor at Corporate Eye
