- When consumers can’t afford luxury items like plasma TVs and new cars, they replace those luxuries with chocolate. (Okay, that one might be a stretch, but #2 is more important anyway).
- When times get tough, consumers don’t give up comfort items. In fact, they buy more of them!
So that leads us to this question — how can you leverage consumer buying habits during a recession?
The answer is simple — make your brand like chocolate. [Read more…] about How to Make Your Brand Like Chocolate