Coca-Cola’s website features a Dim/Brighten option, which allows the user to dim certain areas of the web page. The button itself is located conveniently near the top of each article, and features a familiar icon to make it easily identifiable.
Coca-Cola recognizes that potential customers may be overwhelmed with the amount of content presented on their page. This feature allows them to eliminate distracting material with the click of a mouse.
This feature creates a more user-friendly environment, and allows additional emphasis to be placed on core content.
