Each year, Entrepreneur.com compiles a list of the top 500 franchises. Year after year, the list remains fairly similar, but I was particularly interested in taking a look at the list this year.
Given the tumultuous economy that is affecting most of the world, I wanted to see which brands were still leading the franchise pack, so to speak. I imagined brands related to real estate would lose some ground, while iconic brands like McDonald’s would stand their ground. Let’s take a look at how the list of the Top 500 Franchises shook out for 2009 according to Entrepreneur.com.
The Top 20 Franchises of 2009
- Subway
- McDonald’s
- Liberty Tax Service
- Sonic Drive-In Restaurants
- InterContinental Hotels Group
- Ace Hardware
- Pizza Hut
- UPS Store/Mail Boxes Etc.
- Circle K
- Papa John’s
- Jiffy Lube
- Instant Tax Service
- Baskin-Robbins
- KFC Corp.
- Jani-King
- Dairy Queen
- Super 8
- Arby’s
- Jan-Pro Franchising
- Taco Bell
Now, let’s see how the 2009 top 20 list compares to the 2008 list of the top 500 franchises.
The Top 20 Franchises of 2008
- 7-Eleven
- Subway
- Dunkin’ Donuts
- Pizza Hut
- McDonald’s
- Sonic Drive-in Restaurants
- KFC Corp.
- InterContinental Hotels Group
- Domino’s Pizza
- RE/MAX Int’l
- UPS Store/Mail Boxes Etc.
- Ace Hardware
- Jani-King
- Jiffy Lube
- Arby’s
- Baskin-Robbins
- Circle K
- Kumon Math & Reading Centers
- Great Clips
- Bonus Building Care
I was actually surprised to see 7-Eleven, which has consistently appeared in the top 10 on this list for the past several years, drop to #30 in 2009. I was equally surprised to see UPS Store/Mail Boxes Etc., which has been in the middle of various lawsuits with franchisees in recent years, rank so high again in 2009.
The one thing that does remain constant on the list of the Top 500 Franchises from year to year is the list of brands. Each year, the same basic players make the list. These are the brands that are typically well-known and represent relatively safe investments. Let’s face it, a brand name can go a long way in helping to build a new business quickly, and franchisees often pay heavily for the use of that name. And with a brand name tied to a franchisee’s business, he or she is expected to operate that business so it’s representative of the overall brand image, message and promise. Of course, that’s not always the case, but such is the nature of the franchise beast.
I think the bigger surprise will ultimately come when a big brand name drops off of this list entirely or plummets as 7-Eleven did in 2009. Those are the more interesting stories than whether McDonald’s ranked 2nd or 3rd again.
What do you think about the Top 500 Franchises list? Any surprises for you?
Image: Flickr
Susan Gunelius is the author of 10 marketing, social media, branding, copywriting, and technology books, and she is President & CEO of KeySplash Creative, Inc., a marketing communications company. She also owns Women on Business, an award-wining blog for business women. She is a featured columnist for Entrepreneur.com and Forbes.com, and her marketing-related articles have appeared on websites such as MSNBC.com, BusinessWeek.com, TodayShow.com, and more.
She has over 20 years of experience in the marketing field having spent the first decade of her career directing marketing programs for some of the largest companies in the world, including divisions of AT&T and HSBC. Today, her clients include large and small companies around the world and household brands like Citigroup, Cox Communications, Intuit, and more. Susan is frequently interviewed about marketing and branding by television, radio, print, and online media organizations, and she speaks about these topics at events around the world. You can connect with her on Twitter, Facebook, LinkedIn, or Google+.