“Well of course we’re serious about diversity,” the HR Director said, “You can see it on our website”.
And there it was in their People section – a single webpage with a few dry paragraphs and a library picture.
But HSBC have come up with a great way to tell their diversity story online. By including video profiles of HSBC employees with disabilities, they’ve provided content that engages and conveys key messages about HSBC workplace culture.
Author
Lucy is Editor at Corporate Eye
