Starting this month, Wembley Stadium will now be known as just Wembley as part of a new branding effort spearheaded by Bulletproof. Check out the evolution of the Wembley logo from the Wembley Stadium Brand Identity Press Release below.
As explained in the press release:
“With increasing opportunities in digital and social media, the new identity has been designed for optimum use across these platforms. It also more accurately reflects the iconic status of the stadium.”
The new brand identity includes a new logo and a new slogan, “inspiring memories.”
According to the press release, the tagline, “has been introduced to further propel Wembley towards its vision of being the pre-eminent sports and entertainment venue in the UK. Each word has its own weight and together reflects the stadium’s inspirational power over those lucky enough to play or spectate there.”
Basically, the new branding is meant to demonstrate that Wembley is the place in the United Kingdom for a wide variety of events, including high-profile events as well as, “to drive even greater engagement with our Club Wembley members, commercial partners and huge spectator base,” as The FA Group Head of Marketing Simon Freedman explains in the press release.
You can see various uses of the new Wembley logo below.
I like the more modern, less Saturn-y look of the new logo, but is this new identity enough to get the broad appeal message of the new Wembley across? What do you think? Leave a comment and share your thoughts.
Images: WembleyStadium.com
Susan Gunelius is the author of 10 marketing, social media, branding, copywriting, and technology books, and she is President & CEO of KeySplash Creative, Inc., a marketing communications company. She also owns Women on Business, an award-wining blog for business women. She is a featured columnist for Entrepreneur.com and Forbes.com, and her marketing-related articles have appeared on websites such as MSNBC.com, BusinessWeek.com, TodayShow.com, and more.
She has over 20 years of experience in the marketing field having spent the first decade of her career directing marketing programs for some of the largest companies in the world, including divisions of AT&T and HSBC. Today, her clients include large and small companies around the world and household brands like Citigroup, Cox Communications, Intuit, and more. Susan is frequently interviewed about marketing and branding by television, radio, print, and online media organizations, and she speaks about these topics at events around the world. You can connect with her on Twitter, Facebook, LinkedIn, or Google+.
