Netafim, an agricultural irrigation company, offers an interesting approach to corporate history with a dedicated legacy site. The site features a history and ‘future’ video, along with three museum-style exhibitions focusing on relevant topics. The website also showcases biographies, videos, and photos of key people (i.e. founders, investors, CEOs, etc.).
Netafim’s legacy site aids their marketability in two ways:
- It gives potential customers additional information about Netafim, as well as the history behind irrigation.
- It gives information about the company’s future plans, which may be beneficial to shareholders in the company.