Tullow Oil’s website features a nine-question CEO interview. At the end of each year, Tullow’s CEO answers questions submitted by staff from around the world. The full interview was first posted on the intranet, and was then edited down and made available to the general public.
The interview helps to demonstrate that Tullow’s CEO is open to receiving questions, even if it is only once a year. It also helps to clarify the goals of the company in general, and gives people a glimpse of the company’s future.
This benefits potential customers and shareholders by showing that information is being shared. Also, the interview allows people within Tullow to feel that their opinion is valued by their CEO, further benefiting the company as a whole.
