BASF, an industry leading chemical company, has a new way to keep Investors informed of the latest additions to their corporate web site. By simply selecting ‘New on the Website’ BASF investors can see an overview of the latest updates from the BASF Investor Relationship team.
Not only does this provide an easy way to keep Investors up-to-date with the latest news at BASF, it also provides quick access to other information located on the page, such as links to BASF shares and key financial data. By doing this, BASF increases visibility and improves accessibility to key locations on their web site that Investors might otherwise overlook.
This innovative website practice is an example of how a simple addition to any web site can make a big difference.
