Out of the mouth of babes comes wisdom.
ING embraces the power of social media by implementing an interesting social media campaign on their Facebook page. As part of recruitment efforts, this feature asks potential bankers to answer questions posed by 7-10 year olds.
This feature is particularly powerful as the demand for clarity and transparency has never been higher, especially given the current turbulence in the banking industry. The strategy communicates that ING embraces clarity and transparency, while at the same time enticing candidates who are interested in gaining exposure to the vice-chairman of ING bank
