Corporate blogging is a technique and marketing tool that is slowly but most assuredly catching on in the corporate mainstream. Corporations are starting to see the inherent value of a solid blog that speaks directly to their audience. There are literally hundreds if not thousands of corporate blogs that address everything from media relations to social responsibility. This is a very good thing, and a sign that corporations are making concerted efforts to decentralize and universalize their communications target markets.
Social Media Contact
Corporations that give attention to the merits of social media are undoubtedly paying off. One such example is the case of the Jet Blue Airlines from a few years ago. With the help of seasoned writer and blogger, Debbie Weil, something that could have been potentially harmful for the company worked out very well.
Debbie’s book on professional blogging and social media outreach offered insight to the company about the need for them to make a corporate statement and the need for them to take advantage of social media.
By doing so, the company accomplished several things:
- A new presence in the world of social media and blogging. Debbie’s book was a welcomed tool for the company and they used her suggested practices right away, resulting in positive desired effects.
- Being proactive in offsetting any potential ill-feelings that consumers would have had about their service. This went a long way in ensuring repeat business from some of those same customers.
- Understanding the importance of establishing themselves in the online social world. Once they recognized the impact that social networking had on their business, they began to utilize the service more to their advantage.
- Implementing a dedicated department to handle social media issues. This is important when social networking is at the crux of any business. In order for that phase of the business to thrive, it needs dedicated manpower to ensure that the resource is being fully implemented.
Implementing Campaign Strategies
Corporations are starting to embrace the valuable merits of social media and networking. They see it as an alliance to the marketing efforts that are already in place, and are using it to its maximum capacity to work productively for their company. What are some things that your corporation can do to enhance its corporate media relations campaign? Here are a few suggestions:
- Realize the importance of interacting with readers. Almost everything written on blogs is done in real time, therefore readers are updated almost instantly on news, developments and changes within a corporate structure.
- Dedicate the time that is necessary to make the campaign productive. Invest both time, money and manpower to ensure that the campaign has what it needs to operate effectively.
- Be realistic in your expectations. Your corporate blog may not attract readers right away, nor will it appear as if it is even being read. But take heart; be diligent in growing the blog by being consistent, factual and interacting with the readers at every available opportunity.
Corporate blogging and social media efforts definitely have their place in the corporate structure. With a well-devised strategy plan and a commitment to watching it grow, corporations can become just as involved as social media individuals and garner the attention they seek for their online business.
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