DSM have a smart deep-linking technique in their hero space on the home page. While it is fairly common to see a rotator in this space, linking to deeper pages, this one is interactive at the top level, allowing the visitor to engage with the content immediately, includes video as well as text/images at the second level, and uses thumbnails of the other featured items to invite further exploration.
We like this because:
Although the rest of the home page is fairly corporate-standard, this feature is engaging and attractive. The items expand and contract at a comfortable speed, the images are clean and attractive, and the subject-matter interesting.
It’s a clever way of incorporating more content within the ‘hero’ slot.
Do note the right-hand sidebar thumbnails.
See DSM home page
Lucy is Editor at Corporate Eye
