Corporate Eye Summary October 30, 2010

Consumer products companies and retailers have been watching the success of social shopping site Groupon, and now, they’re trying to generate similar success through their own social media marketing efforts.
Groupon is a site that offers local shopping discounts to site members with a catch.  The offers are very good, but shoppers can’t get a deal […]

There is no question about the fact that internet retailers have the capability to reach new customers and clients that are far beyond the grasp of traditional brick and mortar establishments. Yet, despite the fact that anyone with access to the world wide web can reach an internet retailer, two recent papers published by the […]

The Marketing Society is a U.K.-based non-profit organization owned by its members — over 2,500 senior marketers. According to the Marketing Society website, “over the past 50 years it has emerged as one of the most influential drivers of marketing in the UK business community.”  Each year, the Marketing Society Awards for Excellence […]

Have you ‘liked’ a Facebook page lately?  Creating Facebook pages for brands is hot, hot, hot!  As you might expect, some brands are finding ways to get a lot of people to like their Facebook pages.  Of course, there are no real numbers available to report how those likes turn into revenue, but the fact […]

In March 2009, Time Warner Cable became its own, independent company.  Since 1990, the eye and ear symbol used in the Time Warner brand identity has been an important element.  In fact, in 1993, it began being used exclusively for Time Warner’s cable brand — Time Warner Cable.  Throughout 2010, there have been rumors around […]