Corporate Eye Summary December 18, 2010

This week marked the start of what will undoubtedly become a new marketing distribution trend when retailer JCPenney opened a complete store within Facebook.  For Facebook users who are accustomed to communicating with friends and publishing and sharing content, they can now browse and buy clothes, shoes, and any other product available through the JCPenney […]

2010 was a year dictated by struggling economies and a proliferation of information via the social Web that brands were forced to recognize and respond to.  It was also a year of some brands demise, some brands repositioning, and some brands survival against the odds.  Following are reminders of 10 brand stories that got people […]

Suppose you had to buy a present for a corporate communicator; what would you choose?
I know what I’d like, so here are some ideas for your own favourite corporate communicator; but I’d love to hear your suggestions – big or small!
1. For writing
We all have our favourite writing tools, and there is something special about […]

Honda’s Naughty or Nice Facebook App Tracks Behavior with a Fun Hook
I have to hand it to Honda for coming up with a Facebook app that can be perceived by consumers as fun, entertaining, and humorous, but could be working hard behind the scenes to tell Honda’s marketing team so much more than whether a […]

Each year, Pantone names a new color of the year.  In 2010, turquoise won the honor.  The 2011 Pantone color of the year has been announced and it’s honeysuckle.  It’s a reddish-pink color designated as PMS 18-2120.
The Pantone color of the year is typically associated with the fashion and home categories, but it’s not unusual […]