Consider the humble application confirmation email. It’s not asked to do much, other than say: Thanks and we’ll be in touch.
Well, universities use similar emails for students booking Open Day visits. But they also use them to do far more.
By incorporating informative links and the university’s social media outposts, the confirmation email suddenly becomes a new way to engage potential students.
This is an approach that can be easily applied to the corporate world, and it could make all the difference in the battle to hire top quality candidates.
Author
Lucy is Editor at Corporate Eye
