When I tracked this down on the YouTube web site, I discovered that not only was the statistic correct, but that 2 billion videos a day are watched on YouTube. I confess to being shocked as I rarely look at a video uploaded to the web. This may be because I spend my day looking at financial web sites and not sites devoted to funny videos about pets. But it did spur me to thinking that perhaps the future of investor web sites should incorporate more video. There is a saying on Wall Street that “You need to feed the ducks” and what the ducks seem to enjoy these days is video.
So I went off in search of finance related videos on investor web sites that went beyond merely running a video camera during the annual meeting or the latest analyst presentation. It was somewhat like hunting for truffles in that I had to nose around a bit (I did not have to use a pig, however), but I managed to come up with a couple of interesting examples.
The videos are usually posted on their investor relations blog, Dell Shares: this is a screen capture of their video featuring a discussion of their storage strategy.
In fact, they have so many videos available that they separate them into topic for the viewer to browse, as you can see from the screen shot.
With the technologies and bandwidth available to investor web sites these days, it seems that more companies should be making information available in this manner.
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Lucy is Editor at Corporate Eye