(This concludes the Ten Principles for a New Economy series, based upon the New Economy Network publication Principles for a New Economy“. Part one and part two looked at the Ten Principles in detail; this post looks at four things a new economy should NOT be.)
The first two posts in this series looked at Ten Principles for a New Economy and how these could fit into today’s business environment. This last post looks at four things a new economy should not be.
The Ten Principles document states that:
“the purpose of an economic system is to organize human activities in ways that support healthy and resilient communities and ecosystems for both present and future generations”
It then goes on to describe how current global, regional, national and global economies have failed. In today’s language the economy is largely made up of for-profit businesses, so if there is any fault to be found in the economy then it also points to faults within how businesses conduct themselves.
These failures show that businesses, along with the wider economy, are currently: [Read more…] about Ten Principles for a New Economy 3/3

For years, marketers have relied on two primary ways to track the ROI of online display ads — clicks and impressions (based on how many times the ad loaded regardless of whether or not a person actually saw it). New research from comScore and Pretarget suggests that relying on clicks and traditional display ad impression measurement is a bad idea.
Content marketing spending has more than doubled in the past ten years, and new research from