Is corporate social responsibility really just spin, an expensive corporate fad and a tax on shareholders’ profits?
Sonia at Remarkable Communication recently wrote a helpful article about corporate social responsibility (CSR) for small business – how small businesses should set up and use a CSR programme. As she says, what works for giant companies will work for small lean businesses too.
But she raises some interesting questions:
1. Sonia refers to CSR as 90% spin, and as a corporate fad.
CSR has been around for a long time, just under a different name. Probably ‘philanthropy’ would have covered it back in the 18th/19th centuries …
[Read more…] about Spin, Fads and Taxes: CSR in the 21st Century