Corporate Eye

History of the IBM Logo – Is It Time for a Logo Redesign?


If it ain’t broke, don’t fix it.

The current logo was designed by a master, Paul Rand (no, not Rand Paul).

The previous AT&T logo was created by yet another master (and Rand confrere), Saul Bass — and the recent redesign, IMHO, doesn’t come up to his armpits.

Just because years pass doesn’t mean the design isn’t as strong as ever. Viz, Coca-Cola, GE, Ford…

IBM’s logo is still great. They should keep it.

Yeah I think some logos just can stay the way they are, even though tweaking the IBM logo a tad might not hurt. It just works so well as is, it would be really difficult to try to recreate or redesign something so perfect.

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