Corporate Eye

All posts in Shareholders

A well-followed and useful business Twitter strategy can be a powerful new investor relations tool for many companies. However, an unfocused, boring, and ignored Twitter feed will not only fail to provide new channels for shareholder communications, but will also drain resources that could be better utilized elsewhere. While the IR community is rife with admonishments about why you have to be using Twitter, it seems painfully lacking in information about just HOW Investor Read the rest

We have discussed what Twitter is, where it came from, and how it evolved into a useful platform for business.

Next, we talked about who is using Twitter right now.  What companies have official Twitter accounts, companies using semi-official accounts, and how those relate to Investor Relations.

And now, the part you’ve all been waiting for.

Benefits of Twitter for IR

Twitter is a communications tool.  Of course, your website, all those emails … Read the rest

Don’t know how I missed this one, but Crédit Agricole is the largest retail bank in Europe. Their website suits this status. In the Profile section, click on Organization and access an informative visual that gives the visitor a quick view of how the company and its components are organized.

Next Economic Research is a major navigational component and for good reason. This section contains a robust supply of economic information on a very wide … Read the rest

Twitter keeps tweeting, should IR be listening?

The business community has been intuitively skeptical of Twitter’s possible utility to companies since it’s inception.  The list of reasons that Twitter would be useless to most businesses isn’t short.

The allowable message size is too small.  What could anyone possibly say in just 140 characters that would be of any value?  Users are primarily younger, technologically savvy teens, and twenty-somethings who don’t like to be “harassed” … Read the rest Read more

Take a look around in virtually any magazine, newspaper, trade publication, or website and you are bound to find numerous articles about Twitter, like this one here on Corporate Eye about creating value on Twitter.  Publications and webpages with a technical audience (and authorship) are likely to proclaim Twitter as the future of all communications, and issue grave warnings that you are already falling behind in this critical new universe.  Those resources dedicated … Read the rest Read more