In the latest of our series of expert interviews, Paul (Corporate Eye CEO) talked to Adrian Day about corporate brand, and how companies can express this online – via their own websites, but also via social media.
Maybe retailers do have an advantage: but how do you communicate your bricks-and-mortar brand online? And how do you communicate your brand in an online space which you don’t control?
Do listen: Adrian and Paul consider the websites … Read the rest
It seems obvious that not all your stakeholders are the same, with the same needs; yet for many companies it would seem that one size fits all when it comes to corporate responsibility reporting and communication. Simply producing a CR report isn’t enough to communicate with all of your audiences; and not all of them want all the information there is in your report.
Paul (Corporate Eye CEO) talked to Mallen Baker about the importance … Read the rest
This is the third in a series of three interviews focused on careers, employer brand and social media: Paul (Corporate Eye CEO) interviews Matthew Berry, Resourcing Director at Centrica.
Often there’s a gap – particularly for graduates – between the time of recruitment, and the first day of work. How do you keep that relationship fresh?
And then again, at the end of employment: how can you keep communication channels open?
In this interview, … Read the rest
This is the second in a series of three interviews focused on careers, employer brand and social media: Paul (Corporate Eye CEO) interviews Andrew Mayo, Director at Mayo Learning International, and President of the HR Society here in the UK.
Companies often claim that their people are their best assets, but just how do you measure and communicate the importance of people to a company?
Good applicants – like investors and other stakeholders – … Read the rest
This is the first of a series of three interviews focused on careers, online recruitment and social media. First up: Paul (Corporate Eye CEO) interviews Max Heywood, former Global Head of Employer Brand at Credit Suisse, about his views on employer brand, and how employers express themselves online.
Job seekers’ behaviour on corporate websites, especially graduates, is probably not what you’d expect. Listening to the research that Max has done would lead you to … Read the rest
