Corporate Eye

How Colors Affect Consumer Purchases – Get the Stats

I’ve written about color marketing theory and how color affects brands and purchase decisions before on the Corporate Eye blog. It’s a topic that I find fascinating. This week, I stumbled across a great infographic created by KissMetrics last year that puts color marketing theory into perspective based on real world statistics. Everyone loves infographics, so I thought I’d share it with the Corporate Eye audience.

You can click on the image below to view the full-size infographic. Some highlights include:

  • 85% of surveyed consumers state that color is the primary influencer of purchase decisions.
  • Color increases brand recognition by 80%.
  • Impulse shoppers are most influenced by black, royal blue, and red orange.
  • Budget shoppers are most influenced by navy blue and teal.
  • Traditional shoppers are most influenced by pink, sky blue and rose.

I also found the following points to be particularly interesting:

  • 64% of online shoppers have decided not to make a purchase because a website loaded too slowly.
  • reports that for every 100MS additional load time of a web page, there is a 1% decrease in sales.
  • 42% of online shoppers base their opinion of websites on design alone.

These statistics support the concept that website usability and design must work together cohesively in order to build your brand, business, and revenues.  Color and design have significant impacts on consumers’ shopping and purchase decisions.  Don’t overlook their importance!

Stay tuned to the Corporate Eye blog — I found another cool color marketing related infographic that I’ll be talking about later this week!  In the meantime, what do you think about the statistics in the above infographic? Leave a comment and share your thoughts.

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Susan Gunelius is the author of 10 marketing, social media, branding, copywriting, and technology books, and she is President & CEO of KeySplash Creative, Inc., a marketing communications company. She also owns Women on Business, an award-wining blog for business women. She is a featured columnist for and, and her marketing-related articles have appeared on websites such as,,, and more. She has over 20 years of experience in the marketing field having spent the first decade of her career directing marketing programs for some of the largest companies in the world, including divisions of AT&T and HSBC. Today, her clients include large and small companies around the world and household brands like Citigroup, Cox Communications, Intuit, and more. Susan is frequently interviewed about marketing and branding by television, radio, print, and online media organizations, and she speaks about these topics at events around the world. You can connect with her on Twitter, Facebook, LinkedIn, or Google+.