Corporate Eye

Archive for April, 2016

I invited Adrian Cordiner (who founded DigitalRhinos) to write a post about B2B social media for us today.

Do’s and don’ts of social media for B2B companies

For business to business marketing campaigns, you really want to get it right the first time. How you engage with your audience online shows how much or how little you actually understand your audience. Social media for B2B takes analysis and strategy, and like everything else in marketing, … Read the rest

I invited Hattie James to write a post for us about employee volunteer programmes. Hattie has experience in building an employee volunteer program, and is interested in how they can help with recruiting as well as corporate social responsibility.

Over to you, Hattie!

The concept of social responsibility is key for corporations. For many organizations, it can make or break public relations, profits, even the company’s existence. Today, corporate social responsibility (CSR) is just as … Read the rest