Corporate Eye

Welcome


Welcome to the Corporate Eye blog, where we discuss topics that we find interesting across all stakeholder areas.

We hope you’ll explore and that you’ll enjoy reading our posts—do add your own views and comments.

Latest Post


online advertising metrics

Measuring the Fragmented Brand Experience Across Multiple Devices

Page views, clicks, conversions—they’re harder to track today than ever before despite the fact that brand marketers have more tools to do so. The problem is the fragmented brand experience that happens as consumers interact with branded content and communications across multiple devices in a single day, a single hour, and even in a single minute.

Consumer behavior has changed so much in the past few years with the maturation of the mobile device market. … Read the rest

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Audience Connection


tunnel-vision

Do You See What I See? Reducing Online Tunnel Vision


Websites are like grocery store shelves – users pay selective attention to only certain items. 

Do you know what your readers are actually seeing on your website?

Of all the variables affecting the success of a box of cereal, grocery shelf positioning is at the top of the list. [1] In fact, the optimum shelf height for selling a box of cereal is 60 inches (152 cm) high [2].

The strategy behind grocery shelf placement … Read the rest

Brand


online advertising metrics

Measuring the Fragmented Brand Experience Across Multiple Devices

Page views, clicks, conversions—they’re harder to track today than ever before despite the fact that brand marketers have more tools to do so. The problem is the fragmented brand experience that happens as consumers interact with branded content and communications across multiple devices in a single day, a single hour, and even in a single minute.

Consumer behavior has changed so much in the past few years with the maturation of the mobile device market. … Read the rest

Introduction to Corporate Eye


Paul talks about benchmarking, how some companies focus on the wrong things, and our approach, which provides tangible strategies that go beyond best practice for the things that matter to you.

Transcript

4:32 minutes

 

Careers


lancaster-onboarding

Online OnBoarding

If you’re based here in the UK, you’ll be bracing yourself for pictures in the papers tomorrow of young people embracing each other happily, or jumping in the air, waving bits of paper. They’re already on schools’ websites, and online…

Yes, it’s Results Day today, and I’ve been to school twice (A-levels and AS-level results). I did spot a genuine embracing scene (though no jumping).

Of course, things move faster these days than they used … Read the rest

Corporate governance


bridge-the-gap

Innovation Governance Requires Technology Smarts

Two key components of innovation governance are:

  • the technology that drives innovation
  • and Boards and C-levels who are responsible for strategy and governing the decisions regarding innovation and technology.

Technology is always changing. The problem is a Board technology knowledge gap and this leads to ineffective technology strategy.  

Heller Search Associates say:

 According to the Kellogg School, 75% of executives aren’t confident in the value of their technology investments, 70% of IT projects deliver

Read the rest

Corporate social responsibility


fifteen

Responsible Business Summit: 15 Thoughts


Earlier this week I was lucky enough to attend the 12th Annual Responsible Business Summit in London which was superbly hosted by Ethical Corporation. Having predominantly experienced investor relations conferences, I was full of enthusiasm for the wealth of new information and ideas about to assault my senses, and two full days later, I am pleased to say that it was an incredibly interesting and perhaps I could even say, an inspiring event.

A … Read the rest

 

Investor


evo_banner

Evolution of the Annual Report

 

One year in, what lessons are there to learn about implementing the new strategic report?

At Communicate’s next conference in London, Evolution of the Annual Report, which will take place in early October, attendees will hear from a variety of speakers to find out how the first year of the new-style report has gone, and to hear best practice advice for next year’s reporting cycle.

We love to discover new best practice, and … Read the rest

Media


shape-up

Online Newsroom Essentials: Press Releases

Ever remember handing out a bulging folder packed with all your company’s details, press releases, and bios, called a ‘press kit’? Well the good news is, no-one has to lug around those heavy folders any more.

The Digital Switchover

Since the digital age is upon us, press kits as we know them have changed immensely, moving into an online format now known as a ‘newsroom’. The beauty of this new format is that, not only … Read the rest

All stakeholders


the-magic

Searching for The Magic


What do you call that object you use to change the channels when you’re watching television?

In our house, we call it the pointy-click, which caused huge hilarity among the teens’ friends when this was revealed. It turned out, of course, that they all used different names for it… one called it the flicker-flacker, another called it the box, and so on. Personally, I think ‘pointy-click’ is very apt.

It didn’t seem as though anyone … Read the rest

 

Things you should know


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