Corporate Eye

Welcome


Welcome to the Corporate Eye blog, where we discuss topics that we find interesting across all stakeholder areas.

We hope you’ll explore and that you’ll enjoy reading our posts—do add your own views and comments.

Latest Post


woodworking-tools

Communication, Jargon and Recruiting

Today’s post comes from Chris Lee, and talks about choosing when to use different kinds of language when recruiting: using the right tool for the job. I thought it aligned neatly with our earlier posts about plain English, and with our posts about recruitment. Over to you, Chris…

Effective communication during the recruitment process

Normally, when a business tries to communicate what it does to the wider population it tries to avoid using esoteric terminology. … Read the rest

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Audience Connection


tunnel-vision

Do You See What I See? Reducing Online Tunnel Vision


Websites are like grocery store shelves – users pay selective attention to only certain items. 

Do you know what your readers are actually seeing on your website?

Of all the variables affecting the success of a box of cereal, grocery shelf positioning is at the top of the list. [1] In fact, the optimum shelf height for selling a box of cereal is 60 inches (152 cm) high [2].

The strategy behind grocery shelf placement … Read the rest

Brand


coca-cola bottle

Coca-Cola Contour Bottle Turns 100 This Year

This year, Coca-Cola’s iconic contour bottle celebrates its 100th anniversary. Back in 1915, the Root Glass Company developed the bottle design after the Coca-Cola Company asked a number of manufacturers to develop a design that would make it more distinctive. Specifically, the company asked manufacturers to create a design that wasn’t just distinctive—it had to be so distinctive that it could be recognized only by touch and still recognized visually even after it … Read the rest

Introduction to Corporate Eye


Paul talks about benchmarking, how some companies focus on the wrong things, and our approach, which provides tangible strategies that go beyond best practice for the things that matter to you.

Transcript

4:32 minutes

 

Careers


woodworking-tools

Communication, Jargon and Recruiting

Today’s post comes from Chris Lee, and talks about choosing when to use different kinds of language when recruiting: using the right tool for the job. I thought it aligned neatly with our earlier posts about plain English, and with our posts about recruitment. Over to you, Chris…

Effective communication during the recruitment process

Normally, when a business tries to communicate what it does to the wider population it tries to avoid using esoteric terminology. … Read the rest

Corporate governance


mobile-worker

Enterprise Mobility And Innovation Governance


Every company is digital and every employee is a mobile worker.

Driving this trend is enterprise mobility one of the most disrupting changes facing business. While many interpretations exist, enterprise mobility refers not only to mobile workers and mobile devices, but also to the transfer of corporate data via messaging, conferencing, files and storage. Workers now are able to transact business with anyone, anytime, anywhere, anyplace with any device.

Enterprise mobility promotes sharing of knowledge … Read the rest

Corporate social responsibility


fifteen

Responsible Business Summit: 15 Thoughts


Earlier this week I was lucky enough to attend the 12th Annual Responsible Business Summit in London which was superbly hosted by Ethical Corporation. Having predominantly experienced investor relations conferences, I was full of enthusiasm for the wealth of new information and ideas about to assault my senses, and two full days later, I am pleased to say that it was an incredibly interesting and perhaps I could even say, an inspiring event.

A … Read the rest

 

Investor


evo_banner

Evolution of the Annual Report

 

One year in, what lessons are there to learn about implementing the new strategic report?

At Communicate’s next conference in London, Evolution of the Annual Report, which will take place in early October, attendees will hear from a variety of speakers to find out how the first year of the new-style report has gone, and to hear best practice advice for next year’s reporting cycle.

We love to discover new best practice, and … Read the rest

Media


shape-up

Online Newsroom Essentials: Press Releases

Ever remember handing out a bulging folder packed with all your company’s details, press releases, and bios, called a ‘press kit’? Well the good news is, no-one has to lug around those heavy folders any more.

The Digital Switchover

Since the digital age is upon us, press kits as we know them have changed immensely, moving into an online format now known as a ‘newsroom’. The beauty of this new format is that, not only … Read the rest

All stakeholders


innovation

How to tell your innovation story (in 5 inventive steps)


Most companies understand the value of innovation, or at least they say they do in the research and development part on their website…

We often come across businesses with a great research and development story that don’t share this online, or don’t do it particularly well. By talking about innovation, a company can reach out to key stakeholders, and also promote core messages about their business. For these reasons, an increasing number of companies include … Read the rest

 

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