Corporate Eye


Welcome to the Corporate Eye blog, where we discuss topics that we find interesting across all stakeholder areas.

We hope you’ll explore and that you’ll enjoy reading our posts—do add your own views and comments.

Latest Post

b2b social media

B2B Social Media: do’s and don’ts

I invited Adrian Cordiner (who founded DigitalRhinos) to write a post about B2B social media Read more

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Audience Connection


Digital Stories: Unlocking Online Video’s Narrative Power

I invited Joseph O’Brien—a writer with an interest in media and technology—to write a post Read more


coca-cola bottle

Coca-Cola Contour Bottle Turns 100 This Year

This year, Coca-Cola’s iconic contour bottle celebrates its 100th anniversary. Back in 1915, the Root Read more

Introduction to Corporate Eye

Paul talks about benchmarking, how some companies focus on the wrong things, and our approach, which provides tangible strategies that go beyond best practice for the things that matter to you.


4:32 minutes




Recruitment Marketing: Discovering Talent

I invited Ron Stewart, who runs the Jobs4Group, to write a post for us today Read more

Corporate governance


Corporate Reputation: Speaking Up

“The only thing necessary for the triumph of evil is for good men to do Read more

Corporate social responsibility


Promoting CSR & Employee Volunteer Programs

I invited Hattie James to write a post for us about employee volunteer programmes. Hattie Read more



Making the case for investment

The Tale of the Big Why I’d like to start this blog entry with a Read more



Online Newsroom Essentials: Press Releases

Ever remember handing out a bulging folder packed with all your company’s details, press releases, Read more

All stakeholders


Are you referendum-ready?

Based in the UK? Exactly how will your company be affected by the result of Read more

Things you should know

Interested in writing for us? We do accept a few articles from occasional contributors. Read our editorial guidelines.

And please read our comment policy before contributing.