Corporate Eye


Welcome to the Corporate Eye blog, where we discuss topics that we find interesting across all stakeholder areas.

We hope you’ll explore and that you’ll enjoy reading our posts—do add your own views and comments.

Latest Post

How to Optimise Video Content for Social Media Platforms

In this article, Aspect Film & Video’s Evelyn Timson discusses optimising video for different social Read more

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Audience Connection

Emotional Energy and the Corporate Website

We live with two dogs: an intelligent and patient collie/lab cross, who can’t resist carrot Read more


coca-cola bottle

Coca-Cola Contour Bottle Turns 100 This Year

This year, Coca-Cola’s iconic contour bottle celebrates its 100th anniversary. Back in 1915, the Root Read more


Messaging and Seaside Rock

Have you checked that your messaging is consistent… all the way through? I went to Read more

Corporate governance

Corporate Reputation: Speaking Up

“The only thing necessary for the triumph of evil is for good men to do Read more

Corporate social responsibility

Promoting CSR & Employee Volunteer Programs

I invited Hattie James to write a post for us about employee volunteer programmes. Hattie Read more


Making the case for investment

The Tale of the Big Why I’d like to start this blog entry with a Read more


Online Newsroom Essentials: Press Releases

Ever remember handing out a bulging folder packed with all your company’s details, press releases, Read more

All stakeholders

Are you referendum-ready?

Based in the UK? Exactly how will your company be affected by the result of Read more


interviewsWe’re running a series of interviews in which we discuss a variety of topics with experts in their field.

We believe you’ll find them useful and interesting. Find out more


Things you should know

Update: We are not currently accepting guest posts.

Interested in writing for us? We have in the past accepted a few articles from occasional contributors, but we are not accepting any more at the moment. Read our editorial guidelines.

And please read our comment policy before contributing.