Corporate Eye

Susan Gunelius

Susan Gunelius is the author of 10 marketing, social media, branding, copywriting, and technology books, and she is President & CEO of KeySplash Creative, Inc., a marketing communications company. She also owns Women on Business, an award-wining blog for business women. She is a featured columnist for Entrepreneur.com and Forbes.com, and her marketing-related articles have appeared on websites such as MSNBC.com, BusinessWeek.com, TodayShow.com, and more.

She has over 20 years of experience in the marketing field having spent the first decade of her career directing marketing programs for some of the largest companies in the world, including divisions of AT&T and HSBC. Today, her clients include large and small companies around the world and household brands like Citigroup, Cox Communications, Intuit, and more. Susan is frequently interviewed about marketing and branding by television, radio, print, and online media organizations, and she speaks about these topics at events around the world. You can connect with her on Twitter, Facebook, LinkedIn, or Google+.

Find Susan Gunelius:

 

coca-cola bottle

This year, Coca-Cola’s iconic contour bottle celebrates its 100th anniversary. Back in 1915, the Root Glass Company developed the bottle design after the Coca-Cola Company asked a number of manufacturers to develop a design that would make it more distinctive. Specifically, the company asked manufacturers to create a design that wasn’t just distinctive—it had to be so distinctive that it could be recognized only by touch and still recognized visually even after it … Read the rest


earth globe world

Based on an analysis of billions of online conversations, social media intelligence company Infegy ranked 800 brands to determine which were the world’s 50 most popular brands in 2014. By analyzing billions of online conversations from 2015, Infegy based its ranking on the volume of conversations per brand, the overall positive or negative sentiment for each brand, levels of positive purchase intent, and the topics people reference when talking about brands.

According to the study, … Read the rest


shirt shopping

Brand Keys has released its annual ranking of the brands with the most loyal customers. This year’s ranking includes 64 categories and 540 brands that were self-identified by over 36,000 U.S. consumers between the ages of 18 and 65.

Overall, the 2015 ranking includes 36 new brands, which means consumers are actively looking for brand replacements in many categories. Some new brands that made it on the list for the first time this year … Read the rest


innovation idea lightbulb

The world’s most innovative company in 2015 might surprise you. According to Forbes’ annual ranking, the most innovative company today isn’t Apple (which ranked second on the list), and it’s not Google (which ranked fourth). It’s not Facebook or Twitter (neither company ranked in the list of the 50 most innovative companies, although Facebook’s Instagram did rank in fifth place).

So which company is the most innovative in 2015?

In 2015, the most innovative company … Read the rest


data sharing privacy

Want UK consumers to share their private data with your brand so you can use it to develop personalized and highly targeted brand marketing campaigns? Don’t assume because you’ve been in business a long time or have a lot of positive customer reviews that consumers will start giving you all of the data you ask for. They won’t. However, there is a way to get more UK consumers to share their data with your brand. … Read the rest