She has nearly 20 years of experience in the marketing field having spent the first decade of her career directing marketing programs for some of the largest companies in the world, including divisions of AT&T and HSBC. Susan also appears at in-person and virtual events where she speaks about marketing, branding, social media, and more (visit www.SusanGunelius.com for more information). You can connect with her on Twitter, Facebook or LinkedIn.
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In 2013, 51% of U.S. online shoppers use their mobile devices to make purchases. That number is expected to rise to 77.1% by 2017 with 71.5% of those mobile purchases happening on tablets and 27% on smartphones.
Those are just some of the statistics found in Carlos Monteiros’ new infographic for AdWeek. The data comes from reports published by eMarketer and shows not only how mobile shopping will grow over the next four years … Read the rest
A new study from Tapjoy and Yankee Group reveals that 73% of tablet users and 67% of smartphone users would engage with advertising to access content for free while just 46% of tablet users and 31% of smartphone users would consider purchasing in-app premium content priced between $0.99 and $2.99.
In fact, 80% of mobile device owners reported that they already engage with advertising on a daily basis in exchange for premium content or some … Read the rest
On Thursday, AllThingsD broke the news that Yahoo! is in serious talks to acquire Tumblr. This comes on the heels of failed acquisition attempts and acquisition rumors that Yahoo! CEO Marissa Mayer had her eye on Daily Motion (that acquisition was blocked in France), Hulu, Pinterest, Zynga, and more. It’s speculated that a Yahoo! acquisition of Tumblr could reach $1 billion.
This news comes shortly after Yahoo! CFO Ken Goldman told the audience at the … Read the rest
Yahoo! wants young people to think it’s cool. That’s a strategic priority for the company according to CFO Ken Goldman who told the audience at the J.P. Morgan Global Technology, Media and Telecom conference in Boston on this week that Yahoo! is launching marketing campaigns directed at the 18 to 34 year old audience. The new marketing initiatives will make the Yahoo! brand more visible and spread the word about new products on outdoor billboards, … Read the rest
Think your customers aren’t using mobile devices to shop? Think again.
New research from market research firm Arbitron Mobile found that 66.8% of U.K. smartphone owners used mobile commerce apps in March 2013. That number is higher than any other country included in the study (United States =55.9%, Germany = 57.6%, and France = 52.5%).
The report also shows that U.K. smartphone owners spend the most time using mobile commerce apps and shopping with their … Read the rest
