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selfie smartphone instagram Instagram Tips for Brand Marketers

Instagram Tips for Brand Marketers

Do you use Instagram for brand marketing? While it’s not the top social media tool used for marketing, it can be very effective in building brand awareness, communicating brand experiences, and developing brand perceptions among consumers. Rece ...

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customers Only 1 in 7 Companies are Highly Customer Centric

Only 1 in 7 Companies are Highly Customer Centric

New research from the Chief Marketing Council (CMO) and SAP reveals that most marketing executives agree on three specific things. First, nearly 3 out of 4 of them (73%) agree that customer centricity is critical to success for the business and for t ...

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