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blog mouse The Influence of Blogs on Purchase Decisions

The Influence of Blogs on Purchase Decisions

The power of blogs in influencing consumer purchase decisions is stronger than you might realize. According to data from a research study conducted by Research Now, nearly nine in 10 consumers (84%) make purchases after reading about a product or ser ...

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holiday shopping sale Black Friday and Cyber Monday Brand Marketing Must Shift with Consumer Behaviors

Black Friday and Cyber Monday Brand Marketing Must Shift with Consumer Behaviors

For consumer product brands that offer their products for sale in the United States, Black Friday and Cyber Monday are very important sales days. For years, brand marketers have reduced prices, opened retail locations early, and invested heavily in a ...

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