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email marketing roi Improving Email Marketing ROI in 2015 Depends on Data

Improving Email Marketing ROI in 2015 Depends on Data

When it comes time to increase your email marketing ROI in the coming year, it’s all about that data. According to research from The Relevancy Group and Liveclicker, Exploring the Benefits of Real Time Email, the top priorities among mid-market and ...

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magnifying glass viewability Google Reveals 4 Factors Affecting Online Ad Viewability

Google Reveals 4 Factors Affecting Online Ad Viewability

Online advertising is a key component of most brand marketing plans, but how many of the ads that are paid for by brands are actually viewed by consumers? Based on the industry standard identified by the Media Rating Council, an online ad is consider ...

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