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mind the gap The Gap Between Brand Marketers, Agencies, and Customer Lifetime Value

The Gap Between Brand Marketers, Agencies, and Customer Lifetime Value

What tactics are most effective to improve customer lifetime value for brands? That’s one of the questions Econsultancy and Sitecore aimed to answer in their recent research study, Customer Lifetime Value: Building Loyalty and Driving Revenue i ...

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money social media ad spending Facebook Gets More Ad Spending but Twitter Gets More Clicks

Facebook Gets More Ad Spending but Twitter Gets More Clicks

Twitter ads get more clicks, but most brand marketers are still spending far more of their digital advertising budgets on Facebook ads. That finding comes from new research by Resolution Media (an Omnicom company) in its first annual Social Trends Re ...

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