2 share price trackers - and more
What tool could you offer your visitors that is of benefit to both of you?
I’ve known about the Reckitt Benckiser share price tracker for a while … it opens in a tiny new window from the Reckitt Benckiser site, and it monitors the Reckitt Benckiser share price for you until you close the window.
Unicredit have gone one better. Yes, their Desktop will track the share price for you. It will do this in real time, providing you with an intraday chart. Iit will also act as a feed reader for whichever Unicredit feeds you’ve signed up to, show you the company’s event calendar, and provide you with their latest press releases. It is completely independent of the website, so you don’t need to open your browser to get the information - definitely a timesaver.
And more: you can add up to 10 external feeds to the reader, which makes it even more useful. After all, you don’t want a desktop widget for each company in which you have an interest. My only quibble is that 10 external feeds aren’t very many, and probably wouldn’t be enough to replace the average feed reader (I have over 100 in my feed reader, which is way too many) but it is certainly better than nothing.
Unicredit definitely merit a round of applause for this little tool.
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Posted on February 4, 2008 by Lucy and filed under Best Practices, Consumer goods, Financials, Ideas and Trends, Investor, Media, Shareholders | Leave a Comment
Signing the web
Is your site truly accessible? Are you providing the best possible service to all your visitors?
I expect you’ve taken the first step, and perhaps your site is accessible to level A (or even AA). But have you considered taking the extra step, and providing accessible charting in your investor section, transcripts for all your video or audio sections on site, or providing a sign language translation for your webcasts and videos?
There are up to 70,000 users of British Sign Language (BSL) in the UK, and up to 500,000 users of American Sign Language (ASL) in the US. This is a big constituency which you should perhaps be considering.
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Posted on February 1, 2008 by Lucy and filed under Best Practices, Consumer services, Customer, Ideas and Trends, Investor, Media, Shareholders, Telecommunications | Leave a Comment
Starbucks: how to communicate change
Starbucks provides us with a demonstration of a great way of communicating the significant changes under way (changes in their approach and in their senior management structure).
The home page has been replaced with a letter from Howard Schultz, addressed to all customers. At the bottom are links to copies of a letter and a voicemail from him to all Starbucks partners (employees), together with a link to a Questions and Answers page dealing with the changes, and to the Investor Relations pages, which shows the press release at the top of the list. If we click through to review the details of the Board of Directors, we can see that the changes have been reflected on this page, which is up to date. Even potential job applicants have been provided with a link to the letter/voicemail to partners and letter to customers in the careers section.
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Posted on January 8, 2008 by Lucy and filed under All stakeholders, Best Practices, Careers, Consumer services, Customer, Employee, Investor, Media, Shareholders | Leave a Comment
Inviting your visitors into your Media Library
Air France has a smart little widget on the home page to show off the contents of its media library. By clicking on the forward/back arrows, the visitor can scroll through the images; by clicking on the image itself, the visitor is taken to the appropriate page in the media section.
I’ve seen these widgets used to display items for sale at Amazon - this is a neat way of using the same idea on a corporate site to display videos, images and documents.
You can see it at the right of the home page (image on left - click to enlarge).
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Posted on January 1, 2008 by Lucy and filed under Best Practices, Consumer services, Media | Leave a Comment
Show the world where you are - and what you are doing there
No matter what size of company you are, details of your registered address should be available on your site. This is a legal requirement here in the UK (reminder) - but is good practice anyway. Larger companies often also provide further details of their various locations - sometimes in the About Us section or in the Careers section.
Tell potential recruits what it is really like
Providing details about your locations can help potential recruits make their decisions. Successful applicants will not only have to work in one of your locations, they will have to live there too. No-one wants to hire someone who decides they don’t like the area you work in and leave; providing information about the area can help avoid losing a recruit later.
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Posted on October 4, 2007 by Lucy and filed under All stakeholders, Best Practices, Careers, Consumer goods, Financials, Health care, Investor, Media, Oil & gas, Utilities | Leave a Comment
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Corporate Eye provides information and insight into best practice in online corporate communications.
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