Starbucks: how to communicate change

Starbucks provides us with a demonstration of a great way of communicating the significant changes under way (changes in their approach and in their senior management structure).

The home page has been replaced with a letter from Howard Schultz, addressed to all customers. At the bottom are links to copies of a letter and a voicemail from him to all Starbucks partners (employees), together with a link to a Questions and Answers page dealing with the changes, and to the Investor Relations pages, which shows the press release at the top of the list. If we click through to review the details of the Board of Directors, we can see that the changes have been reflected on this page, which is up to date. Even potential job applicants have been provided with a link to the letter/voicemail to partners and letter to customers in the careers section.
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Site Review: ArcelorMittal’s TV channel

ArcelorMittal are doing a great job of communication over at Creating History.

This site is dedicated to the merger of Arcelor and Mittal, and consists of:

• excellent video materials - 15 so far, posted intermittently over several months, covering a range of topics associated with the merger
• a blog - which appears to have been updated on a very regular basis (looks like 5 times a week, which as we know, is very intensive)
• RSS feed and podcasts
• a section for ‘ask the CEO’ - in which Lakshmi Mittal will personally answer questions. This does look a bit outdated, and really should be removed if the answers won’t be forthcoming - or else they should be answered
• a press area, including third party coverage - again, this doesn’t seem to have been updated recently
• an About section.

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