7 steps to yes: How do I find out more?
Your potential recruit is now seriously interested in your company. They have:
- found out what you do
- decided that they’d like to work for you
- discovered that you are looking for someone like them
- and determined the best option for them within your company
How can they find out more? How many ways can they reach you? Here are a few options:
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Posted on March 13, 2008 by Lucy and filed under Best Practices, Careers, Guides | Leave a Comment
7 steps to yes: what are my options?
How can you help your potential recruits apply for the best job for them? Perhaps more urgently, how can you stop them wasting your time (and theirs) by applying for the wrong positions in your organisation?
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Posted on March 3, 2008 by Lucy and filed under Best Practices, Careers, Consumer services, Guides, Technology | Leave a Comment
7 steps to yes: is it me you’re looking for?
How can you welcome the right person, while also politely explaining to others that perhaps this isn’t the right career for them?
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Posted on February 13, 2008 by Lucy and filed under Best Practices, Careers, Consumer goods, Guides, Utilities | 1 Comment
5 ways to market your company on YouTube
Have you visited YouTube recently?
No, I don’t usually have time either, but I have identified five different examples of using YouTube as a marketing tool for you. Each of these is a slightly different approach to marketing the company to potential recruits.
1. Classic talking heads: executives and experts
The first example are the videos placed by companies to discuss issues related to their industries.
For example, BDO Stoy Hayward have added a series of videos discussing retail issues such as the ethical agenda, and the resurgence of the High Street. These are a way of conveying the expertise of the organisation, and are a long way from the singing guineapigs or roller skaters racing against cars for which YouTube is well-known. But is YouTube the right place for this kind of video?
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Posted on February 8, 2008 by Lucy and filed under Best Practices, Careers, Consumer goods, Consumer services, Ideas and Trends, Technology | Leave a Comment
7 steps to Yes: do I want to work here?
Last time I suggested some ideas to help your prospective recruits find out something about what your company does.
Their next step will be to decide whether they would like to work for you.
Step 2: “Would I want to work for this company?”
Answering this question is a chance to sell your corporate culture. What is so special about your company? Why would someone want to work for you, rather than for your competition?
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Posted on January 29, 2008 by Lucy and filed under Best Practices, Careers, Guides, Telecommunications | 2 Comments
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