Search the FTSE 100 - if you can

Do you think that having a search facility on your site is a fairly standard best practice these days?

I do.

And yet 17% of the FTSE 100 do not have a search box (or link to a search page) on their home page. Why is this?
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Posted on April 3, 2008 by Lucy and filed under All stakeholders, Basic materials, Best Practices, Consumer goods, Consumer services, Financials, Ideas and Trends, Technology | Leave a Comment

7 steps to yes: what are my options?

How can you help your potential recruits apply for the best job for them? Perhaps more urgently, how can you stop them wasting your time (and theirs) by applying for the wrong positions in your organisation?

7 steps to yes
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Posted on March 3, 2008 by Lucy and filed under Best Practices, Careers, Consumer services, Guides, Technology | Leave a Comment

5 ways to market your company on YouTube

Have you visited YouTube recently?

No, I don’t usually have time either, but I have identified five different examples of using YouTube as a marketing tool for you. Each of these is a slightly different approach to marketing the company to potential recruits.

1. Classic talking heads: executives and experts

The first example are the videos placed by companies to discuss issues related to their industries.

For example, BDO Stoy Hayward have added a series of videos discussing retail issues such as the ethical agenda, and the resurgence of the High Street. These are a way of conveying the expertise of the organisation, and are a long way from the singing guineapigs or roller skaters racing against cars for which YouTube is well-known. But is YouTube the right place for this kind of video?
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Posted on February 8, 2008 by Lucy and filed under Best Practices, Careers, Consumer goods, Consumer services, Ideas and Trends, Technology | Leave a Comment

Conchango: 15 minute site review

Word on the web is that Conchango is to become listed on AIM from 15 January … I thought I’d have a quick look at their site, to see how it’s going.

Conchango home pageConchango

Conchango and AIM Rule 26

There are a few key elements missing on the site at the moment, that will be necessary to comply with AIM Rule 26 requirements.
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Posted on January 2, 2008 by Lucy and filed under Best Practices, Investor, Site Reviews, Technology | Leave a Comment

Are you looking in the right place for recruits?

David Wilson at Social Media Optimisation points to a very interesting article in the India Times. In this article, HCL Technologies estimate that over the next two years, two thirds of their recruits will come from social media.

2/3 of recruits will come from social media

We all know that these days recruiters are quite likely to Google recruits … and that this could come up with their dodgy Facebook profile, or the inappropriate comments that they made on a forum. A few companies set up areas in Second Life to help with recruiting; others establish forums and live chat on their own sites.
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Posted on December 7, 2007 by Lucy and filed under Best Practices, Careers, Consumer goods, Consumer services, Ideas and Trends, Technology | 1 Comment

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