5 stages of development of corporate RSS Feeds

Not all companies have yet ‘got’ the value in providing RSS feeds, and don’t provide any at all; at the other extreme, some companies provide multiple RSS feeds, including feeds of podcasts, speeches and other tailored streams of information.

There is definitely a trend towards providing more RSS feeds, and providing feeds tailored to a particular audience.

I’ve noticed that major companies tend to fall into one of five different groups, depending on where they are on the RSS curve:
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How to show the relationship between stock price and events

Unless your company is very new indeed, there will be a history of rises and falls in the share price. Investors - both existing and potential - will want to understand this history.

Some companies explain this by linking peaks and troughs on the share charts to press releases or RNS releases which cover the events related to the change.

Benetton is an example of this style of presentation; clicking on one of the markers on the line graph brings up a link to that release. Read the rest of this article …

Show the world where you are - and what you are doing there

No matter what size of company you are, details of your registered address should be available on your site. This is a legal requirement here in the UK (reminder) - but is good practice anyway. Larger companies often also provide further details of their various locations - sometimes in the About Us section or in the Careers section.

Tell potential recruits what it is really like

Providing details about your locations can help potential recruits make their decisions. Successful applicants will not only have to work in one of your locations, they will have to live there too. No-one wants to hire someone who decides they don’t like the area you work in and leave; providing information about the area can help avoid losing a recruit later.
Read the rest of this article …

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