How not to market CSR content
Often it takes something quite awful to highlight how important it is to do things properly. Clashing colours in an outfit, for instance, or the hamfisted throwing together of herbs and spices in a recipe.
So it is with French Connection’s CSR content.
Social Responsibility is all about showing a company is accountable and conscientious in its pursuit of business. This must shine through if the CSR information is to play an effective part in the company’s marketing strategy.
French Connection’s CSR content stands as a useful example of how to do this … by doing the exact opposite.
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Posted on April 22, 2008 by Chris Milton and filed under Best Practices, Consumer goods, Corporate social responsibility | Leave a Comment
Search the FTSE 100 - if you can
Do you think that having a search facility on your site is a fairly standard best practice these days?
I do.
And yet 17% of the FTSE 100 do not have a search box (or link to a search page) on their home page. Why is this?
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Posted on April 3, 2008 by Lucy and filed under All stakeholders, Basic materials, Best Practices, Consumer goods, Consumer services, Financials, Ideas and Trends, Technology | Leave a Comment
He got paid how much?
We recommend that for transparency and openness, information about the remuneration of management and their share options, should be drawn out and specified explicitly on the site, not left buried in the annual report.
Ideally, this would also be linked to information about the remuneration policy, and to information about the directors’ dealings in the company shares.
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Posted on March 18, 2008 by Lucy and filed under Best Practices, Consumer goods, Corporate governance | Leave a Comment
Probably the best IR site in the world
Of course, Carlsberg do have an investor relations site, and theirs is pretty good … but let’s go with the famous fantasy of “Carlsberg don’t do X, but if they did, it would probably be the best X in the world”.
The best IR site in the world would probably look like this:
Personalised
Recognising me, the best IR site in the world would present me with personalised information. Perhaps it would:
- welcome me by name
- tell me how much my shareholding had changed since my last visit
- offer me news items based on my interests
- and, knowing whether I was a retail investor, professional investor, journalist or analyst, be able to present me with relevant sections of information to read first.
Customisable
The best IR site in the world would let me choose the information I wanted to see as a priority on my regular visits.
I’ve already suggested that the site could personalise its presentation of information based on who I am, but I’d also like to be able to tailor the presentation for my personal preferences.
I could select elements from the range of information available that I would like to see on my IR home page, and on each visit, that is the information that would be presented first. Clearly the rest of the information should also be available, but if I have chosen to have, say, a three-month share chart, details of the latest AGM and the 5 most recent news headlines on my home page, that is what I would see.
Interactive
The best IR site in the world would help me to:
- analyse the financial data for that company, either online, or by downloading spreadsheets - preferably both.
- contact an IR representative immediately to answer those urgent questions, by live chat or IM - or whatever my preferred method is.
- choose which companies I’d like to compare to this one for charting
- receive a regular feed of the latest analyst estimates for this company.
Such a site would also let me know if there were significant changes to the data on the site, or to the share price (based on boundaries that I had set) and would remind me of events that I might want to be aware of, or to attend, using whatever method I preferred (RSS, email, text message, IM …)
Easily accessible - and pleasing to the eye
I would also want the site to be available to me whatever the tool I am using to read it with (or listen to it with) - and whatever my personal physical abilities might be. I would also want to enjoy using the site, so it has to be stylish as well as accessible.
I suppose asking for a cold beer on top of all that might be a step too far - even for the best IR site in the world?
Posted on March 10, 2008 by Lucy and filed under Best Practices, Consumer goods, Ideas and Trends, Investor | 6 Comments
7 steps to yes: is it me you’re looking for?
How can you welcome the right person, while also politely explaining to others that perhaps this isn’t the right career for them?
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Posted on February 13, 2008 by Lucy and filed under Best Practices, Careers, Consumer goods, Guides, Utilities | 1 Comment
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