Search the FTSE 100 - if you can

Do you think that having a search facility on your site is a fairly standard best practice these days?

I do.

And yet 17% of the FTSE 100 do not have a search box (or link to a search page) on their home page. Why is this?
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Posted on April 3, 2008 by Lucy and filed under All stakeholders, Basic materials, Best Practices, Consumer goods, Consumer services, Financials, Ideas and Trends, Technology | Leave a Comment

Want to know what the corporate giants do?

IntranetAre you interested in corporate intranets? What about finding out what the world’s biggest blue-chip companies do behind their firewall? How do they manage information and communication across such big organisations?

IBF are hosting a 24 hour online collaborative event focused on intranet innovation, and are expecting hundreds of the world’s largest organisations to join in, sharing best practices and learning from each other.

Astonishingly, this is a chance to visit some of the world’s most advanced intranets, corporate portals and information workplaces - behind the firewall! This should be an extraordinary event …
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Posted on March 20, 2008 by Lucy and filed under All stakeholders, Best Practices, Ideas and Trends | 1 Comment

Probably the best IR site in the world

Carlsberg IR home page
Carlsberg

Of course, Carlsberg do have an investor relations site, and theirs is pretty good … but let’s go with the famous fantasy of “Carlsberg don’t do X, but if they did, it would probably be the best X in the world”.

The best IR site in the world would probably look like this:

Personalised

Recognising me, the best IR site in the world would present me with personalised information. Perhaps it would:

Customisable

The best IR site in the world would let me choose the information I wanted to see as a priority on my regular visits.

I’ve already suggested that the site could personalise its presentation of information based on who I am, but I’d also like to be able to tailor the presentation for my personal preferences.

I could select elements from the range of information available that I would like to see on my IR home page, and on each visit, that is the information that would be presented first. Clearly the rest of the information should also be available, but if I have chosen to have, say, a three-month share chart, details of the latest AGM and the 5 most recent news headlines on my home page, that is what I would see.

Interactive

The best IR site in the world would help me to:

Such a site would also let me know if there were significant changes to the data on the site, or to the share price (based on boundaries that I had set) and would remind me of events that I might want to be aware of, or to attend, using whatever method I preferred (RSS, email, text message, IM …)

Easily accessible - and pleasing to the eye

I would also want the site to be available to me whatever the tool I am using to read it with (or listen to it with) - and whatever my personal physical abilities might be. I would also want to enjoy using the site, so it has to be stylish as well as accessible.

I suppose asking for a cold beer on top of all that might be a step too far - even for the best IR site in the world?

Posted on March 10, 2008 by Lucy and filed under Best Practices, Consumer goods, Ideas and Trends, Investor | 6 Comments

Spin, Fads and Taxes: CSR in the 21st Century

Is corporate social responsibility really just spin, an expensive corporate fad and a tax on shareholders’ profits?
smalltwogroups.jpg

Sonia at Remarkable Communication recently wrote a helpful article about corporate social responsibility (CSR) for small business - how small businesses should set up and use a CSR programme. As she says, what works for giant companies will work for small lean businesses too.

But she raises some interesting questions:

1. Sonia refers to CSR as 90% spin, and as a corporate fad.

CSR has been around for a long time, just under a different name. Probably ‘philanthropy’ would have covered it back in the 18th/19th centuries …
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Posted on February 15, 2008 by Lucy and filed under Best Practices, Corporate social responsibility, Ideas and Trends | Leave a Comment

5 ways to market your company on YouTube

Have you visited YouTube recently?

No, I don’t usually have time either, but I have identified five different examples of using YouTube as a marketing tool for you. Each of these is a slightly different approach to marketing the company to potential recruits.

1. Classic talking heads: executives and experts

The first example are the videos placed by companies to discuss issues related to their industries.

For example, BDO Stoy Hayward have added a series of videos discussing retail issues such as the ethical agenda, and the resurgence of the High Street. These are a way of conveying the expertise of the organisation, and are a long way from the singing guineapigs or roller skaters racing against cars for which YouTube is well-known. But is YouTube the right place for this kind of video?
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Posted on February 8, 2008 by Lucy and filed under Best Practices, Careers, Consumer goods, Consumer services, Ideas and Trends, Technology | Leave a Comment

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