Institute of Social and Ethical Accountability AA1000 Series — A Brief Overview
Isn’t it wonderful how punnets of soft fruit appear on the shelves every summer? Ready for the eager user to take hope and lovingly smother with cream before gobbling them up in a slightly guilty display of hedonistic decadence.
But think back before the grocer’s shelves and there has to be a way in which the fruit got there in the first place. A method which ensured not only that the fruit got from field to the shelf, but did so without bruising or any other misfortune occurring to such delicate foodstuffs.
This, broadly speaking, is what the Institute for Social and Ethical Accountability’s AA1000 series is all about. It’s not concerned with the fruit of sustainability reporting, the actual metrics.
Rather, it concentrates upon how those metrics are brought about and how appropriate they are to the organisation reporting them. The quality of the reporting process in other words, not the metrics of the report itself.
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Posted on May 12, 2008 by Chris Milton and filed under Best Practices, Corporate social responsibility, Guides | Leave a Comment
Branding in the Spotlight – How to Develop a Brand
Creating a memorable and recognizable brand image, message and promise is the ideal for every chief brand officer, brand manager or business owner, but how does one get there?
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Posted on May 8, 2008 by Susan Gunelius and filed under Brand, Guides | 1 Comment
Branding in the Spotlight - What is Branding?
The role of branding in business and marketing has grown significantly in terms of prioritization across the corporate and small business worlds, particularly with the advent of positions such as chief brand officer and chief imagination officer. The question remains: what is branding?
Despite branding’s move to the spotlight, the vast majority of businesspeople still don’t have a firm grasp of what branding truly is. In fact, I dare say that many businesspeople view branding as another funnel of expenditures by the marketing team that does little in terms of generating ROI.
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Posted on May 6, 2008 by Susan Gunelius and filed under Best Practices, Brand, Guides | 4 Comments
The Global Reporting Initiative — A Brief Overview
It’s the marketing men’s idea of a near perfect viral product. The work of a 25 person secretariat living on grants and donations has swept around the world with barely a penny spent on advertising.
Now hailed as the defacto standard and on its third generation of guidelines, the Global Reporting Initiative (GRI) dominates the world of environmental reporting.
Even those outside the CSR profession prick up their ears when they hear the acronym. It means something: it has respect and gravitas. If you comply with GRI you must be one of the Good Guys.
But what actually is it, and what makes it so popular?
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Posted on May 2, 2008 by Chris Milton and filed under Best Practices, Corporate social responsibility, Guides | Leave a Comment
Standards Schemes and Certificates
John Comana sat at his desk, headache pumping and a queasy feeling in his stomach. “I’ll take responsibility!” he’d volunteered. Now it didn’t seem such a smart move.
He, like many other corporate officers, has discovered that there are many different facets to environmental and social responsibility and although John Comana may be fictional, the headache is a very real one for many businesses.
No firm guidance exists on what corporate responsibility is, which activities should be measured or how data should be presented.
Instead there is the simple regulatory requirement that there must be analysis of “environmental … social and community issues”, including an appropriate measure of the company’s performance.
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Posted on April 28, 2008 by Chris Milton and filed under Corporate social responsibility, Guides | Leave a Comment
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Corporate Eye provides information and insight into best practice in online corporate communications.
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