Twitter’s Public Commitment to Brands
January 4, 2012
If you haven’t stopped by the Twitter home page lately, go visit now. Don’t just go directly to your profile, another profile, the advanced search page, or your account. Nope. Type “www.twitter.com” into your browser search bar and take a look at the Twitter home page.
It’s changed so much since Twitter started to get noticed in 2008. For example, Twitter’s current home page clearly communicates the company’s commitment to brands. Take a look at an image from the Twitter home page below and see for yourself.
Read the copy in the image above, and notice that the message makes a point of saying that Twitter helps you, “Find out what’s happening, right now, with the people and organizations you care about.”
If there was any doubt about how Twitter feels about brands, that welcome message clears things up. Brands are a priority for Twitter.
In 2011, Twitter rolled out Promoted Tweets, Promote Accounts, Promoted Trends, and Enhanced Profile Accounts. Each promoted product helps Twitter earn the revenue it needs to generate and gives brands the opportunity to connect with consumers in a variety of ways. More recently, Twitter rolled out a quiet launch of self-service ads, which could open the doors for small businesses to invest in Twitter advertising and promoted products, too.
It’s safe to assume that this is just the beginning of initiatives that Twitter will launch to partner with brands. The opportunities for Twitter to make money and for brands to connect with the audiences they want to find online are huge and ready for the taking. 2012 should be an exciting year for brands to leverage Twitter marketing and the new opportunities that are likely to come along.
What is your brand focusing on as it relates to Twitter marketing in 2012? What do you think will be the big Twitter marketing trend in 2012? Leave a comment and share your thoughts.
It’s funny to think just a few years ago there was a debate over whether brands should be on Twitter at all! There is no doubt who won that debate.
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