Comments on: The June Wrap-up: Spotlight on BP http://www.corporate-eye.com/blog/2010/07/june-spotlight-on-bp/ ...compare, compete, excel Thu, 02 Feb 2012 11:23:32 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: fran melmed http://www.corporate-eye.com/blog/2010/07/june-spotlight-on-bp/#comment-10842 fran melmed Wed, 07 Jul 2010 12:40:16 +0000 http://www.corporate-eye.com/blog/?p=33820#comment-10842 thanks for the hat tip! interestingly, BP "gets it" with other external channels. there were some terrific ads (i saw them in the new york times) featuring employee profiles. though they were designed to address public anger, they also presented a different BP face, one of compassion, intelligence, and hard work. i'm surprised they're not using these on their own site. f thanks for the hat tip!

interestingly, BP “gets it” with other external channels. there were some terrific ads (i saw them in the new york times) featuring employee profiles. though they were designed to address public anger, they also presented a different BP face, one of compassion, intelligence, and hard work. i’m surprised they’re not using these on their own site.

f

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