Comments on: 5 Ways to Position Your Brand as Eco-Friendly http://www.corporate-eye.com/blog/2009/02/5-ways-to-position-your-brand-as-eco-friendly/ ...compare, compete, excel Fri, 10 Sep 2010 01:19:48 +0100 http://wordpress.org/?v=2.8.4 hourly 1 By: Lucy http://www.corporate-eye.com/blog/2009/02/5-ways-to-position-your-brand-as-eco-friendly/comment-page-1/#comment-9295 Lucy Tue, 01 Sep 2009 15:17:27 +0000 http://www.corporate-eye.com/?p=3823#comment-9295 Hi Taylor Have you tried the <a href="http://www.helpareporter.com/" rel="nofollow">HARO</a> approach? Help A Reporter Out (<a href="http://shankman.com/" rel="nofollow">Peter Shankman</a>) does a goodie bag request email out to the many thousands of readers every so often (Fridays? I'm sorry, I can't remember which day it is, or with what frequency, but his team will be able to tell you). This is a great way to reach a lot of people very quickly, connecting journalists with PR people with bloggers with... it's free, but it works on the honor system. I'm sure a lot of people would like to support a breast cancer charity. Good luck! Lucy Hi Taylor

Have you tried the HARO approach? Help A Reporter Out (Peter Shankman) does a goodie bag request email out to the many thousands of readers every so often (Fridays? I’m sorry, I can’t remember which day it is, or with what frequency, but his team will be able to tell you). This is a great way to reach a lot of people very quickly, connecting journalists with PR people with bloggers with… it’s free, but it works on the honor system. I’m sure a lot of people would like to support a breast cancer charity. Good luck!

Lucy

]]> By: Taylor Tammaro http://www.corporate-eye.com/blog/2009/02/5-ways-to-position-your-brand-as-eco-friendly/comment-page-1/#comment-9294 Taylor Tammaro Tue, 01 Sep 2009 14:41:26 +0000 http://www.corporate-eye.com/?p=3823#comment-9294 Hi, I'm working on the goodie bags for our upcoming annual Pink Tie Affair for Susan G. Komen for the Cure North Jersey Affiliate, held in November. I am responsible for finding companies who can donate perhaps 50-100 eco-friendly items for our goodie bags (we have a total of 500 goodie bags but whatever we can get helps tremendously for now). Do you have any recommendations? I am having difficulty and time is running out.. Thank you so much :) Best, Tay Hi,

I’m working on the goodie bags for our upcoming annual Pink Tie Affair for Susan G. Komen for the Cure North Jersey Affiliate, held in November. I am responsible for finding companies who can donate perhaps 50-100 eco-friendly items for our goodie bags (we have a total of 500 goodie bags but whatever we can get helps tremendously for now).

Do you have any recommendations? I am having difficulty and time is running out..

Thank you so much :)

Best,
Tay

]]> By: Authentic Organizations Turn Green from The Inside Out — Authentic Organizations http://www.corporate-eye.com/blog/2009/02/5-ways-to-position-your-brand-as-eco-friendly/comment-page-1/#comment-1834 Authentic Organizations Turn Green from The Inside Out — Authentic Organizations Wed, 04 Feb 2009 20:32:26 +0000 http://www.corporate-eye.com/?p=3823#comment-1834 [...] that want to reposition their corporate brands as "eco-friendly", Susan Gunelius of Corporate Eye argues that organizations need to start being green before they claim to be green. As Gunelius [...] [...] that want to reposition their corporate brands as "eco-friendly", Susan Gunelius of Corporate Eye argues that organizations need to start being green before they claim to be green. As Gunelius [...]

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