Websites Play Major Role in Customer Satisfaction and Brand Loyalty
December 12, 2008
A new study by Foresee Results shows that consumer product websites can have a significant impact on customer satisfaction and brand loyalty. If you’re having trouble selling your executives on the importance of investing on a great website, then take these results into your next meeting.
When compared with less satisfied website visitors, satisfied visitors are:
Those are some significant numbers and highly representative of the word-of-mouth influence that online marketing, including your brand’s website, has on consumers.
According to a ForeSee Results press release that was published this week, the data from this study, “comes from ForeSee Results’ CPG benchmark, which is composed of satisfaction scores for online browsers on more than 25 websites for major brands like ConAgra, Eukanuba, Kellogg’s, L’Oreal, Rubbermaid, and Snapple, among others.”
It’s clear that website satisfaction has an impact on consumer satisfaction and behavior. The lesson to learn is that your brand’s website must meet customer expectations and deliver what they’re looking for. Your website has far-reaching influence. Usability testing and research should be included in the website development budget and enhancements and updates should be a priority in your marketing plan.
Do you have trouble getting updates made to your brand website? Having a stellar website is more important than ever. Hopefully, these statistics will help you get your website projects bumped to the top of the priority list at your company.
Image: Flickr
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This post was written by Susan Gunelius.
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