Comments on: Talking to retail investors http://www.corporate-eye.com/blog/2008/06/talking-to-retail-investors/ ...compare, compete, excel Thu, 02 Feb 2012 11:23:32 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Lucy http://www.corporate-eye.com/blog/2008/06/talking-to-retail-investors/#comment-223 Lucy Wed, 06 Aug 2008 13:43:16 +0000 http://www.corporate-eye.com/?p=560#comment-223 Henriette, you ask very good questions! I think you are right, it is difficult to measure the performance of the corporate site without knowing what the measures of success should be. For an investor relations blog, I imagine that the purpose is to engage current/potential investors in a conversation, improving communication between the company and its investors, and market to investors indirectly, by making the company feel known, comfortable, and familiar. Measuring that, though, isn't easy. One good place to start is <a href="http://blogs.forrester.com/groundswell/2007/01/new_roi_of_blog.html" rel="nofollow">Groundswell</a>, which I expect you are familiar with. Have you found a solution? Henriette, you ask very good questions!

I think you are right, it is difficult to measure the performance of the corporate site without knowing what the measures of success should be. For an investor relations blog, I imagine that the purpose is to engage current/potential investors in a conversation, improving communication between the company and its investors, and market to investors indirectly, by making the company feel known, comfortable, and familiar.

Measuring that, though, isn’t easy. One good place to start is Groundswell, which I expect you are familiar with.

Have you found a solution?

]]> By: Henriette Hedløv, Halogen AS http://www.corporate-eye.com/blog/2008/06/talking-to-retail-investors/#comment-222 Henriette Hedløv, Halogen AS Wed, 06 Aug 2008 09:24:50 +0000 http://www.corporate-eye.com/?p=560#comment-222 I am a specialist in online corporate communication and find this website exiting! My experience is that companies spends millions of dollars on building and maintaining their corporate site but have very few ways of measuring their performance. This brings me to Dell's IR blog and the first question that pops up in my mind is; what is the main purpose for the blog, and what is the measurable value for the stakeholders AND Dell? Henriette I am a specialist in online corporate communication and find this website exiting! My experience is that companies spends millions of dollars on building and maintaining their corporate site but have very few ways of measuring their performance. This brings me to Dell’s IR blog and the first question that pops up in my mind is; what is the main purpose for the blog, and what is the measurable value for the stakeholders AND Dell?

Henriette

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