Comments on: Creating a Relationship Brand http://www.corporate-eye.com/blog/2008/05/creating-a-relationship-brand/ ...compare, compete, excel Fri, 30 Jul 2010 03:55:53 +0100 http://wordpress.org/?v=2.8.4 hourly 1 By: When Brands Attack - The Rise of Comparative Advertising | Corporate Eye http://www.corporate-eye.com/blog/2008/05/creating-a-relationship-brand/comment-page-1/#comment-1188 When Brands Attack - The Rise of Comparative Advertising | Corporate Eye Fri, 31 Oct 2008 14:31:24 +0000 http://www.corporate-eye.com/?p=397#comment-1188 [...] aren’t the only thing Apple has been doing right.  Apple is a great example of a successful relationship branding strategy at work, but that’s another story [...] [...] aren’t the only thing Apple has been doing right.  Apple is a great example of a successful relationship branding strategy at work, but that’s another story [...]

]]> By: Mozilla’s Firefox as a Relationship Brand | Corporate Eye http://www.corporate-eye.com/blog/2008/05/creating-a-relationship-brand/comment-page-1/#comment-115 Mozilla’s Firefox as a Relationship Brand | Corporate Eye Mon, 02 Jun 2008 09:57:07 +0000 http://www.corporate-eye.com/?p=397#comment-115 [...] week, I’ve been talking about relationship branding (see “Creating a Relationship Brand” and “The Path to Creating a Relationship Brand“) and relationship brands such as [...] [...] week, I’ve been talking about relationship branding (see “Creating a Relationship Brand” and “The Path to Creating a Relationship Brand“) and relationship brands such as [...]

]]> By: The Path to Creating a Relationship Brand | Corporate Eye http://www.corporate-eye.com/blog/2008/05/creating-a-relationship-brand/comment-page-1/#comment-105 The Path to Creating a Relationship Brand | Corporate Eye Thu, 29 May 2008 04:01:09 +0000 http://www.corporate-eye.com/?p=397#comment-105 [...] week, I wrote a post called “Creating a Relationship Brand” that discussed what a relationship brand is and how creating a relationship brand can bring [...] [...] week, I wrote a post called “Creating a Relationship Brand” that discussed what a relationship brand is and how creating a relationship brand can bring [...]

]]> By: Susan Gunelius http://www.corporate-eye.com/blog/2008/05/creating-a-relationship-brand/comment-page-1/#comment-97 Susan Gunelius Mon, 26 May 2008 14:39:25 +0000 http://www.corporate-eye.com/?p=397#comment-97 Sachendra, I'll follow up this week with a post containing strategies and tactics to develop a relationship brand. Thanks for visiting! Sachendra,

I’ll follow up this week with a post containing strategies and tactics to develop a relationship brand. Thanks for visiting!

]]> By: Sachendra Yadav http://www.corporate-eye.com/blog/2008/05/creating-a-relationship-brand/comment-page-1/#comment-96 Sachendra Yadav Mon, 26 May 2008 09:15:17 +0000 http://www.corporate-eye.com/?p=397#comment-96 Interesting Article. I would love to hear your thoughts on how a company could go about creating a relationship brand. Engaging the customers via Social Media could be one, but then again that is not followed by the biggest relationship brand of them all Apple. Interesting Article.
I would love to hear your thoughts on how a company could go about creating a relationship brand.
Engaging the customers via Social Media could be one, but then again that is not followed by the biggest relationship brand of them all Apple.

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